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This is a Senior Product Manager role focused on growth and engagement for Mural's self-serve product. The position involves owning the entire self-serve funnel from acquisition to monetization, driving experimentation and cross-functional collaboration. The ideal candidate has 5+ years of PM experience with a strong background in product-led growth, data analysis, and AI. The role offers a competitive salary and the opportunity to significantly impact business growth.
Role DNA
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Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Team,
I am writing to express my strong interest in the Senior Product Manager, Growth & Engagement role at Mural. With over 5 years of product management experience, including 2 years focused on product-led growth, I have a proven track record of driving activation, retention, and conversion. Your emphasis on end-to-end ownership and experimentation resonates with my approach. I am excited about the opportunity to drive growth and engagement in a collaborative and fast-paced environment. Thank you for your consideration.
Sample interview questions
I would first analyze the current onboarding funnel to identify drop-off points, then formulate hypotheses for improvements, and run A/B tests to validate. For example, simplifying the sign-up process or providing a guided template could increase activation.
At my previous company, I led an experiment to optimize invite loops. By reducing friction in the sharing process, we increased invite acceptance by 20%.
I focus on metrics that measure both, such as cohort retention. I ensure that any conversion optimization does not harm the core value delivery; for instance, avoiding forced upsells that create churn.
AI can be used to generate real-time summaries of murals, suggest next actions, or automate task assignment, making the collaboration more efficient.
Key metrics include activation rate, DAU/MAU, retention curves, viral coefficient, and free-to-paid conversion rate. I'd also track NPS for user satisfaction.
ABOUT THE TEAM
At Mural, we’re changing how teams collaborate, think, and make decisions together. The Growth & Engagement team owns the experiences that turn a single-player tool into a multiplayer habit: the loops that bring people back, help them find their work, and pull their colleagues into a mural. Mural’s self-serve growth runs through these experiences, and engagement and retention are central to how the business grows.
YOUR MISSION
As Senior Product Manager, Growth & Engagement, you will own the end-to-end self-serve experience, from a user’s first touch through activation, return usage, and conversion to paid. You will treat the full funnel as one system: acquisition, activation, engagement, retention, sharing, and monetization. You will run a high-tempo experimentation practice, partner deeply across Product, Engineering, Design, Data, Marketing, and Sales, and make the calls that turn occasional users into teams that rely on Mural every week. This is a role for someone who wants to own real growth outcomes, not just ship features.
You will own the surfaces that decide whether Mural’s self-serve engine grows. Engagement and retention here move the business directly, and you will own the full loop across growth and engagement rather than a narrow slice of it. You’ll have a rare end-to-end view of the funnel, from acquisition through in-product engagement. You will work alongside thoughtful product, design, and engineering partners who care about craft and impact.
WHAT YOU’LL DO
Own product strategy, roadmap, and execution for the self-serve growth and engagement experience, from first touch through activation and return usage
Build and optimize the invite, sharing, and join experience
Drive activation and retention by improving the moments that bring people back: home and dashboard, notifications, search, rooms and folders, comments, and more
Partner closely with Marketing to connect acquisition and re-engagement with in-product activation across the full funnel
Run a continuous experimentation practice and define the metrics and instrumentation that prove impact
Own free-to-paid conversion and the pricing and packaging levers that grow self-serve revenue
Collaborate with Sales on the transition from self-serve to sales-assisted growth
Bring an AI-native point of view, using AI tools in your own workflow and shaping how AI improves onboarding, engagement, and the collaboration experience
WHAT YOU’LL BRING
5+ years of product management experience, including 2+ focused on growth, engagement, activation, or product-led growth
A track record of measurable outcomes across the funnel (activation, retention, free-to-paid conversion), not just feature delivery
Fluency in experimentation: forming hypotheses, designing A/B tests, reading results with rigor, and iterating quickly
Strong data skills, comfortable with SQL and product analytics tools, able to hold your own with data and engineering partners
A working understanding of PLG mechanics: onboarding, viral and invite loops, lifecycle, and the levers that move self-serve revenue
Comfort using AI tools in your daily workflow, with a real point of view on what AI-native growth and collaboration look like
Excellent communication across Product, Engineering, Design, Data, Marketing, and Sales, including with executive stakeholders
A bias toward execution in an ambiguous, fast-moving environment, with the judgment to balance conversion gains against long-term retention, trust, and product quality
Experience with collaboration, productivity, or canvas and whiteboarding products
Experience owning monetization, pricing, or packaging in a self-serve model
Experience partnering with or inside growth marketing to drive acquisition and re-engagement
Experience bridging product-led growth to a sales-assisted or enterprise motion
The base salary for this role ranges from $177,160 – $221,450 + bonus + benefits. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.
Equal Opportunity
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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